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Podcast: Christopher Lochhead Follow Your Differentâ„¢
Episode: How Category Designers Create The Future with Lauren Dunford of Guidewheel & Kevin Maney of Category Design Advisors
Description: On this episode of Christopher Lochhead: Follow Your Different, our guests Lauren Dunford and Kevin Maney discuss how Category Designers work to create the future. On this topic, we also talk about how do you create a company that makes a difference and makes money at the same time.
Lauren Dunford is the cofounder and CEO of an extraordinarily exciting new company called Guidewheel. They are a mission to empower all the world’s factories to reach sustainable peak performance.
Kevin Maney is a legendary bestselling author and award-winning columnist. He’s also the co-founder of Ca...