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Podcast: Looking Outside
Episode: Looking Outside Influence: Mark Schaefer, Executive Director Schaefer Marketing Solutions
Description: In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands.Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it’s not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view’.Mark and Jo reflect on the challenges faced by people with a business or personal brand in being genuine, proving trustworthiness and th...