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Podcast: The Brand Marketing Show
Episode: Reaching Your Audience In A Cookie-less World
Description: Remember the days when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda creepy for the customer but a very easy and cost-effective marketing strategy for brand owners. But now with over 83% of Apple users no longer allowing their internet behaviour to be tracked (yes, over 83%!) that strategy is just going to drain your cash....