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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Low Cost B2B Marketing That Builds Brands and Drives Sales
Description: B2B marketing has been something that most companies either did randomly or not at all.While those targeting the consumer market understand that marketing is a must - the companies selling to other businesses see promotion or advertising as, basically, a waste of time and money.The entire burden of driving sales falls squarely on the sales department, who rely on labor intensive efforts that are not efficient - and do little to build up the company’s brand image.Putting lots of posts on social media doesn’t cost money, but it d...