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Podcast: Today In History with The Retrospectors
Episode: Gorilla Marketing
Description: Cadbury’s Dairy Milk re-energised its flagging brand in the UK on 31st August, 2007, when its iconic ‘Gorilla’ ad premiered in the Big Brother final on Channel 4.The 90-second commercial, which featured a gorilla drumming along to Phil Collins’ ‘In The Air Tonight’, was an instant hit on YouTube (a novelty back in 2007), and turned around sales for the chocolate company after a series of PR misfires and a salmonella scare.In this episode, Arion, Rebecca and Olly explain how the ad’s concept was reverse-engineered into a Cadbury’s marketing brief; reveal how the gorilla...