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Podcast: Future Commerce
Episode: [Step by Step] What Is the Role of Data in Improving eCommerce Experiences? (Feat. Brian Walker, Chief Strategy Officer at Bloomreach)
Description: Want to get more from this season of Step by Step? Download our free accompanying guide. Personalizing Your Data ToolsAll the uncertainty around the economy, inflation, and interest rates is affecting decision making and freezing the market.“Redeploy budgets and focus on getting more out of the existing database of customers you have. Ensure that their journeys support what they're trying to accomplish as consumers and how they want to engage with your brand.” – Brian WalkerWe’ve been talking about personalization in eCommerce for decades, but very few brands are actually doing it.“Those who are persona...