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Podcast: You Should Talk To
Episode: Alan Magee, VP of Marketing at Empire Portfolio Group -- How to Choose the Right Agency
Description: According to Alan Magee, VP of Marketing at Empire Portfolio Group, big brands will always need general agencies, but most smaller, mid-sized brands are looking for partners who are experts in their niche.In this episode of YouShouldTalkTo, Alan gets into the difference between marketing for big brands and individual franchisees and how the marketing field has changed over the years. Alan and our host Daniel Weiner discuss agencies, positive and negative experiences with them, and challenges with agency relationships.Guest-at-a-Glance💡 Name: Alan Mag...