Want to create an interactive transcript for this episode?
Podcast: The Revenue-Driven CMO
Episode: Effectively Using Your 1st-Party Data - Elise Berger - Performance Marketing Insiders - Episode # 070
Description: Your company could be using the 1st party data it already has to uncover incredible insights into its customers and what they actually want. Elise Berger is the Head of Performance and Direct Marketing at Earnest and a performance marketing badass that has led marketing efforts for other great companies like GE and Showtime. Elise shares how to make better use of your 1st-party data to drive your marketing, what resources are available to performance marketers regardless of their budget, and what lies at the core of performance marketing. Â Takeaways: Marketers need to use 1s...