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Podcast: Africa Business of Sport Podcast
Episode: E3: Globalising African Sports – The Power of Commercial Sponsorships
Description: In this episode, Edem and Jabu discuss selected sponsorship deals and brand partnerships in African sports including TikTok's partnership with the Confederation of African Football, Basketball Senegal's deals with Destination Senegal and Air Senegal, RocNation's tie-ups with rugby outfit The Sharks and Mamelodi Sundowns, and Cricket Kenya's partnership with Pacific Star Sports.Â
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