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Podcast: Inside the Creator Economy
Episode: What Even is Data-Driven Influencer Marketing?
Description: In a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included!
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But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.Â
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Answering in under 15 minutes, we’ll be taking a look at:
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How you can be data-driven at influencer selection
Where optimisation fits into your data-driven strategy
And how yo...