Want to create an interactive transcript for this episode?
Podcast: A Deeper Dive
Episode: How Smoothie King cut back on sugar and won
Description: How did Smoothie King convince franchisees to go along with a complete menu overhaul? And how did customers react?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Wan Kim, the CEO and owner of the Texas-based Smoothie King brand.
Kim was a franchisee of the brand in South Korea before he bought the company and moved to the U.S. Smoothie King has been one of the country’s fastest-growing chains and smoothies are increasingly popular among consumers. The brand’s sales grew 25% last year alone.
Kim discusses a wide...