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Podcast: Lawyer Business Advantage
Episode: Messaging Power with Michael Liebowitz
Description:
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In this episode, Alay and Michael discuss:
Messaging and articulation and how they can help you.
What goes into a great message.
The right and wrong of lawyer communication.
The impact that changing your messaging can have on your business.
Key Takeaways:
Don’t talk about what you do. Talk about how what you do means to them.
Neurologically, asking “why” can throw up false positives.
Talking about your feat...