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Podcast: MTM Visionaries
Episode: Activision Blizzard and Anheuser-Busch InBev CMOs Move on to More Beer and Gaming
Description: Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing leaders. In our conversation, they talk about the evolution of their friendship, how to know when a brand needs to evolve, and elements that have strengthened and improved their brand’s performance with creativity at the heart of everything they do.