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Podcast: Fearless Dentistry Podcast with Dr. John Gordon
Episode: Dr Dentist, You Have Got To Know Your Ideal Avatar for Marketing To!
Description: It's our mission to help dentists pause and think about their practice. We also believe the most significant successes come when we aren't chasing numbers. The numbers will come when we get things right. This episode dives into one aspect of getting things right: knowing your ideal avatar. We'll discuss using the information you already have in your practice to create this ideal avatar. Marilee shares an example of how a practice was able to create a considerable increase in their ideal patients once they took the time to really dig into who was making their practice p...