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Podcast: Conversational Selling
Episode: Kendra Lee: Take a Multi-Channel Approach to Selling
Description: About Kendra Lee: Kendra is the President of KLA Group, as well as author, speaker, and new business development authority. She founded her company after a career in IBM with the philosophy that sales is not an art and that it can be learned. She shares how a multi-channel approach is essential to selling today and some actionable tips on improving your cold calling. For business owners, Kendra also discusses leading indicators of sales and marketing that guide your business.In this episode, Nancy and Kendra discuss:Engaging buyers in the channel that your target market...