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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E264 - Increase engagement by using a personal anecdote in your email campaign | with Liz Wilcox
Description: Liz Wilcox is a self-taught email strategist and keynote speaker who focuses on helping small businesses build online relationships with their customers. Her secret sauce? Using a personal anecdote to create emails that convert. By making things personal, you instantly create a bond with others. Liz is dedicated to helping small businesses increase sales using direct mail marketing as the self-proclaimed pop princess of email marketing. Listen to this One Big Tip podcast episode and learn how to connect with your customer base using email marketing. Liz began a career in email marketing by happenstance. What started a...