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Podcast: Pitching Powerhouse
Episode: Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long
Description: How Are You Promoting Your Clients’ Products Between Launches? 👀
PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.
But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long!
One way to do it? Focus on their hero products and slow movers 🤩
Bestsellers are certainly newsworthy, and PR pros can turn an under-the-radar product into a brand’s be...