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Podcast: The Revenue-Driven CMO
Episode: Black Diamond-Level Marketing - Charles Groome - Performance Marketing Insiders - Episode # 071
Description: Too many B2B companies are missing out on 360-degree search-based affiliate marketing, however, today’s guest knows all about how to find success with affiliates. Charles Groome is a marketing and advertising leader and the Vice President of Marketing at Biz2Credit. Charles shares how to start working with affiliate partners, how to double your performance without doubling your costs, and how to uncover new marketing opportunities. Takeaways: Affiliate marketing is an extremely profitable channel for marketers because it is completely performance-driven. The new crop of affiliate marketers have built on what came befor...