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Podcast: Traction Podcast
Episode: The Ultimate Product Strategy to Deliver Billions with Sara Hicks, Intuit Mailchimp
Description: On this episode, host Lloyed Lobo of Boast.AI welcomes Sara Hicks, CPO at Mailchimp.  Developing a product strategy starts with understanding the customer problems that your business can solve–which, in turn, creates a long-lasting competitive advantage.  A compelling product strategy prioritizes key initiatives that will have the biggest impact for customers and the business while also navigating unknowns such as team velocity and other constraints.  Sara walks through the framework for a successful strategy; she also addresses business goals, technical and operational needs, customer feedback, and c...