In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Steven Schneider, co-founder and CEO of Trio SEO, about his journey from college student to SEO expert and entrepreneur. Steven shares how he stumbled into the SEO world while in college, inspired by a friend making significant side income from Amazon affiliate websites. He explains how he and his partners built a portfolio of 40 blogs, scaled their content production to over 300 articles per month, and eventually turned it into a seven-figure business through smart SEO strategies and website flipping. Steven discusses how the SEO landscape has evolved, becoming more competitive and focused on quality content. He introduces the "hub and spoke" strategy, which involves creating interconnected content around specific topics to build authority and improve rankings. He emphasizes the importance of targeting bottom-of-funnel keywords to drive high-intent traffic and explains how nurturing leads over time with strategic content can convert visi
28 mins; October 23, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Mike Abramowitz, co-founder of the Better Than Rich Show, about his journey from direct sales to becoming a business coach helping entrepreneurs create leverage in their businesses. Mike shares his story, starting with his early career selling Cutco while in college, the challenges he faced during the 2008 financial crisis, and his eventual pivot to helping business owners buy back their time through systems and delegation. He discusses the key mindset shifts that led to his success, particularly the importance of simplifying processes and letting go of control. Mike introduces his Time Rich Six framework, which includes setting boundaries, creating communication guidelines, and implementing systems to foster predictability and scalability. He also shares his experience with building a team of virtual assistants and transitioning his business to the virtual space during the COVID-19 pandemic. Mike's insights offer valuable lessons for entr
32 mins; October 16, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Carl Grant III, author of How to Live the Abundant Life, about his career in business development and the strategies that have led to his success in professional services. Carl shares his journey from working in economic development to becoming a super connector in firms like PricewaterhouseCoopers and Cooley LLP. He discusses the evolution of business development in professional services, emphasizing the importance of building authentic relationships and providing value to others. Carl highlights how connecting clients with capital sources and opportunities has been key to driving growth. He also touches on the importance of follow-up, the need for dedicated business development leadership, and the role of a Chief Revenue Officer in professional services firms. Carl's insights offer practical advice for leaders looking to scale service-based businesses, particularly through relationship-building and disciplined sales practices. Lastly, he
34 mins; October 09, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Jeff Pedowitz, CEO and Founder of The Pedowitz Group, about the challenges and strategies for scaling service businesses. Jeff shares his journey from working in his family’s restaurant franchise business to becoming a leader in sales and marketing technology. He discusses the evolution of B2B marketing, highlighting the shift from being seen as a creative function to a key driver of revenue. Jeff emphasizes the importance of aligning sales and marketing processes with customer needs, moving beyond traditional sales funnels, and leveraging AI to enhance growth. He also touches on the complexities of scaling service-based businesses, the critical role of investing in talent and systems, and the challenges founders face when transitioning from hands-on roles to strategic leadership. Throughout the conversation, Jeff offers practical insights on how companies can navigate these hurdles and scale sustainably.
33 mins; October 02, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Chad Prinkey, CEO and Founder of Well Built Consulting, about the unique challenges and opportunities within the construction industry. Chad shares his journey from working in his brother's contracting business to becoming a consultant specializing in sales training for construction companies. He discusses the importance of breaking free from industry norms, such as competing solely on price, and instead, focusing on building relationships and delivering value. Chad also touches on the complexities of scaling a construction business, the importance of organic growth, and the role of strategic acquisitions. Throughout the conversation, he offers insights into how construction companies can navigate market shifts and achieve long-term success.
33 mins; August 28, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt sits down with Keith Rosen, Chief Evolution Officer and Executive Sales Coach at Profit Builders, to discuss the shifting dynamics of the sales industry in a post-pandemic world. Keith highlights the growing importance of coaching over outdated sales training methods, emphasizing the need for sales leaders to build deeper, more personal connections with clients. As technology and AI reshape buyer behavior, Keith argues that these tools should enhance—not replace—the human touch in sales. He also provides valuable strategies for managers to align sales processes with modern expectations, fostering better team buy-in and long-term customer relationships.
35 mins; August 14, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt engages with Alan McLaren, Co-Founder of STRATA Originals, to explore the powerful impact of personal branding on executive leadership. With over 30 years of experience in digital marketing and public relations, Alan shares his insights on how CEOs and executive leaders can strategically build and leverage their personal brands to enhance their professional reputation and drive business success. He delves into the importance of authenticity and consistency in personal branding, especially in today’s complex digital landscape, and provides actionable strategies for defining a brand identity that resonates with both internal and external audiences. Alan also discusses the evolving role of thought leadership and the critical distinction between thought leadership and personal branding.
33 mins; August 13, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Alan McLaren, co-founder of Strata Originals, about the significance of personal branding in the service sector. They discuss the evolution of personal branding, especially with the advent of social media platforms like LinkedIn. Alan shares his journey from various business sectors to focusing on personal branding, emphasizing the need for intentionality and authenticity. He explains the difference between thought leadership and personal branding and provides insights on building a personal brand, including the importance of understanding one's brand DNA, choosing the right platforms, and creating relevant content. The episode also covers the psychological aspects of personal branding, such as overcoming imposter syndrome and the impact of genuine engagement on platforms like LinkedIn.
33 mins; August 07, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt interviews Louis Gump, author of "The Inside Innovator." Louis shares his career journey and insights on intrapreneurship—driving innovation within larger organizations. He discusses the importance of curiosity, action orientation, and risk tolerance for successful intrapreneurs. Louis also offers practical advice on fostering innovation through establishing goals, assigning accountability, and creating incentive plans. Listeners will learn how to build support for intrapreneurial initiatives and leverage company resources for sustained growth.
34 mins; July 17, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt welcomes Greg Nutter, a seasoned management consultant and author, to share his expertise on driving revenue growth in service-based businesses. Greg discusses strategies, programs, and tools to enhance sales performance and expand market reach, drawing from over thirty-five years of experience working with diverse companies globally. Tune in to gain actionable insights and unlock the keys to sustainable growth in your service business.
27 mins; May 14, 2024
In this episode of Scaling Up Services, host Bruce Eckfeldt welcomes Emma Tessler, founder of 95 Media, to discuss digital marketing and how to scale businesses effectively. Emma shares her journey from interior design to social media marketing, highlighting the evolution of social media platforms over the past decade. They dive into the importance of understanding your target audience and creating content that resonates with them. Emma emphasizes the need for authenticity and storytelling in content creation, especially through video content. She explains how social media platforms have evolved and offers insights into the types of content that perform best on each platform. Additionally, Emma discusses the significance of having a holistic marketing strategy beyond social media, including email marketing, podcasting, and public speaking engagements. She advises companies to leverage experts in the field to develop effective strategies and stay competitive in the evolving landscape of social media marketin
33 mins; April 23, 2024
Discover the world of B2B sales with Michael Walford-Grant, a seasoned professional with over 30 years of experience in technology sales. Learn about the founding of MDWG Consulting Ltd, his firm assisting foreign-based companies entering the UK market. Explore Michael's expertise in improving sales effectiveness and implementing best practices, as showcased in his acclaimed book 'Sales Unplugged.' Uncover his diverse interests, from crossword puzzles to consultancy. Tune in for invaluable insights from this esteemed London-based expert.
31 mins; March 14, 2024