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For Immediate Release Podcast

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

Circle of Fellows #126: Communicating in the Era of the Polycrisis

62 hours 53 mins; March 29, 2026

FIR #507: Should Nobody Really Ever Use AI to Write?

25 mins; March 29, 2026

FIR #506: Battle of the Bots!

102 hours 41 mins; March 22, 2026

FIR #505: Social Media's Big Shift

21 mins; March 17, 2026

FIR #504: When Companies Blame Layoffs on AI -- And Leave Communicators Holding the Bag

22 mins; March 10, 2026

FIR #503: When Your Boss Throws You Under the Bus

17 mins; March 02, 2026

Circle of Fellows #125: Communicating in the Age of Grievance

60 hours 36 mins; February 26, 2026

FIR #502: Attack of the AI Agent!

104 hours 21 mins; February 21, 2026

FIR #501: The Rise of the Chief Storyteller

21 mins; February 16, 2026

FIR #500: When Harassment Policies Meet Deepfakes

19 mins; February 09, 2026

FIR #499: When Saying Nothing Sends the Wrong Message

21 mins; February 02, 2026

FIR Interview: AI risk, trust, and preparedness in a polycrisis era

46 mins; January 29, 2026

FIR #498: Can Business Be a Trust Broker in Today's Insulated Society?

111 hours 24 mins; January 24, 2026

Circle of Fellows #124: The Impact of Mentoring

60 hours 3 mins; January 22, 2026

FIR #497: CEOs Wrest Control of AI

21 mins; January 19, 2026

FIR #496: A New Definition of Public Relations?

18 mins; January 13, 2026

FIR 21st Anniversary

7 mins; January 05, 2026

FIR #495: Reddit, AI, and the New Rules of Communication

26 mins; January 05, 2026

FIR #494: Is News's Future Error-Riddled AI-Generated Podcasts, or Information Stewards?

99 hours 35 mins; December 28, 2025

FIR #493: How to (Unethically) Manufacture Significance and Influence

21 mins; December 22, 2025

Circle of Fellows #1`23: The Future of Communication -- 2026 and Beyond

60 hours 32 mins; December 19, 2025

FIR #492: The Authenticity Divide in Omnicom Layoff Communication

19 mins; December 15, 2025

FIR #491: Deloitte's AI Verification Failure

14 mins; December 08, 2025

FIR #490: What Does AI Read?

22 mins; December 01, 2025

Circle of Fellows #122: Preparing Communication Professionals for the Future

60 hours 28 mins; November 26, 2025

FIR #489: An Explosion of Thought Leadership Slop

101 hours 35 mins; November 15, 2025

FIR #488: Did a Soda Pop Make AI Slop?

17 mins; November 10, 2025

FIR Interview: Craig Silverman on Fighting Digital Deception with Indicator

44 mins; November 06, 2025

FIR #487: Beyond the Churn -- Slower Publishing, Deeper Thinking, Better Outcomes

24 mins; November 04, 2025

FIR #486: Measuring Sentiment Won't Help You Maintain Trust

102 hours 52 mins; October 26, 2025

Circle of Fellows #121: The Future of Communication: Adapting, Leading, and Aligning

60 hours 28 mins; October 24, 2025

FIR #485: Is It Time To Stop Trying to Go VIral?

19 mins; October 21, 2025

FIR #484: Is Olivia Brown the Tilly Norwood of PR?

20 mins; October 13, 2025

AI and the Writing Profession with Josh Bernoff - FIR Interview

58 mins; October 12, 2025

FIR #483: How Tylenol Handled a High-Profile Falsehood

19 mins; October 08, 2025

FIR #482: What Will It Take to Stop the Slop?

92 hours 25 mins; September 27, 2025

Circle of Fellows #120: Hybrid is Winning

61 hours 2 mins; September 26, 2025

FIR #481: The Em Dash Panic: Writing, AI, and Unfounded Assumptions

24 mins; September 23, 2025

FIR Interview: Generative Engine Optimisation with Stephanie Grober

48 mins; September 16, 2025

FIR #480: Reflections on AI, Ethics, and the Role of Communicators

39 mins; September 09, 2025

FIR #479: Hacking AI Optimization vs. Doing the Hard Work

26 mins; September 01, 2025

FIR #478: When Silence Isn't Golden

90 hours 7 mins; August 23, 2025

Circle of Fellows #119: Can Sustainability Be Sustained?

60 hours 0 mins; August 21, 2025

FIR #477: Deslopifying Wikipedia

20 mins; August 18, 2025

FIR #476: Rewiring the Consulting Business for AI

24 mins; August 12, 2025

FIR #475: Algorithms Got You Down? Get Retro with RSS!

19 mins; August 04, 2025

FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity

42 mins; July 29, 2025

FIR #474: AI is Redefining Public Relations

93 hours 19 mins; July 27, 2025

FIR #473: The Digital Employee Experience is the Message

16 mins; July 22, 2025

Circle of Fellows #118: Communication Leadership

60 hours 50 mins; July 18, 2025

FIR #472: The Evolution of Trust

15 mins; July 16, 2025

FIR #471: Can You Be Influential and Anonymous at the Same Time?

15 mins; July 07, 2025

FIR Interview: Silvia Cambie on AI's Overlooked Role in Communication

32 mins; July 02, 2025

Richard Bagnall on the Barcelona Principles 4.0

47 mins; July 02, 2025

FIR #470: Creative Commons Proposes an AI Copyright Solution

12 mins; June 30, 2025

FIR #469: Is Internal Communication Failing?

94 hours 1 min; June 22, 2025

FIR #468: Reputations Are Facing New Threats

24 mins; June 16, 2025

Circle of Fellows #117: LIVE from IABC World Conference 2025

59 mins; June 12, 2025

FIR #467: Mary Meeker's 2025 AI Trends Report

25 mins; June 05, 2025

FIR #466: Still Hallucinating After All These Years

103 hours 59 mins; May 24, 2025

COF #116: Moving to Teaching

61 hours 16 mins; May 24, 2025

Eric Schwartzman on Bot Farms and Digital Deception

42 mins; May 21, 2025

FIR #465: The Trust-News-Video Podcast PR Trifecta

26 mins; May 20, 2025

FIR #464: Research Finds Disclosing Use of AI Erodes Trust

17 mins; May 12, 2025

FIR #463: Delivering Value with Generative AI's "Endless Right Answers"

16 mins; May 07, 2025

FIR #462: Cheaters Never Prosper (Unless They're Paid $5 Million for Their Tool)

90 hours 45 mins; April 27, 2025

FIR #461: YouTube Trends Toward Virtual Influencers and AI-Generated Videos

21 mins; April 24, 2025

FIR Interview: Zora Artis on Bridging AI and Human Connection in Internal Communication

36 mins; April 23, 2025

Circle of Fellows #115: Communicating Amidst the Rise of Misinformation and Disinformation

60 hours 58 mins; April 17, 2025

FIR #460: The Return of Toxic Workplaces and the "Big Boss" Era

21 mins; April 14, 2025

AI Transforms Content from Passive to Engaging

19 mins; April 09, 2025

FIR #458: Preparing Managers to Manage Human-AI Hybrid Teams

20 mins; April 03, 2025

Circle of Fellows #114: Working with Data in Communication

60 hours 22 mins; March 28, 2025

FIR #457: Communicating Tariff Impacts

21 mins; March 28, 2025

FIR #456: Does AI Put Communication Expertise At Risk?

89 hours 20 mins; March 22, 2025

FIR #455: Traditional PR Is Dead (Again)

20 mins; March 17, 2025

Sam Michelson on How AI Search is Changing Reputation Management

44 mins; March 12, 2025

FIR #454: When the Media Rewards Spectacle Over Substance

18 mins; March 10, 2025

FIR #453: Humor Us -- How Playful Teasing Strengths Brand Relationships

14 mins; March 04, 2025

FIR Interview: Steve Rubel on AI, Media Analytics, and the Future of PR

40 mins; February 26, 2025

Circle of Fellows #113: Ethics in Communication

59 mins; February 24, 2025

FIR #452: Communicating in Chaos

89 hours 16 mins; February 22, 2025

FIR #451: Return-to-Office-Obsessed Executives Are Minimizing Employee Voice

23 mins; February 17, 2025

FIR #450: Senior Leaders Doubt Communicators' Abilities

20 mins; February 13, 2025

FIR #449: Employee Use of Shadow AI Is Surging

13 mins; February 05, 2025

FIR #448: Is Night Falling on Change Management and Enterprise Social Networks?

23 mins; January 29, 2025

FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy

108 hours 14 mins; January 25, 2025

FIR #446: Grievance Tops 2025 Edelman Trust Barometer Challenges

19 mins; January 20, 2025

Circle of Fellows #112: Breakthrough Thinking

61 hours 9 mins; January 18, 2025

FIR #445: Media Relations in the New Media Landscape

24 mins; January 14, 2025

FIR #444: Preparing for Trump 2.0

22 mins; January 09, 2025

FIR Interview: Exploring AI's Future in PR with Martin Waxman

50 mins; January 08, 2025

FIR #443: From RSS to ChatGPT -- FIR's 20-Year Tech Communications Chronicle

52 mins; January 03, 2025

FIR #442: Justin Bladoni's Attack on Blake Lively Explains Why PR is a Dirty Word

19 mins; December 26, 2024

FIR #441: PR, AI, and Social Media are All Shook Up

89 hours 0 mins; December 21, 2024

Circle of Fellows #111: Communication as a Leadership Foundation

53 mins; December 20, 2024

FIR #440: Experimenting for Influence

17 mins; December 18, 2024

FIR #438: Google's AI Overviews Upend SEO

15 mins; December 04, 2024

FIR #437: AI Takes Root in the Workplace

91 hours 59 mins; November 30, 2024

FIR #436: Nothin' But Bluesky (and TikTok and Instagram and WhatsApp and...)

22 mins; November 27, 2024

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