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Podcast: Brand Master Podcast
Episode: 229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)
Description: Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.
First, you’ll learn about Ulli Appelbaum's extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award-winning work with brands including Harley Davidson, Nestle & P&G.
Then, Ulli shares his vast experience in brand positioning includi...