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Podcast: More Perfect Marketing
Episode: The One About The 5 M's of Marketing (with Alyson Lex)
Description: When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run.
So how can you ensure that your message is matched with your audience's expectations? One way is to study your audience and learn what they want. You can also use marketing research to find out what...