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More Perfect Marketing

How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn't have to be this way! David Baer and his guests share insights into what's important, what's not, and the core principles behind smart...

Opportunities & Pitfalls in Home Services Marketing (with Phil Risher)

34 mins; March 17, 2025

Solving Silent Money Leaks in Email Marketing (with MV Braverman)

34 mins; February 03, 2025

[MPM Live] How To Make It Intentionally Easy For Customers To Buy From You

30 mins; January 27, 2025

The New Marketing Agency Success Model (with Colby Wegter)

35 mins; January 20, 2025

Connecting Dreams and Consumers Through Marketing (with Jeremy Haselwood)

32 mins; January 13, 2025

[MPM Live] Why Building Trust Is Your Secret Weapon For Growth

29 mins; January 06, 2025

Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)

33 mins; December 30, 2024

[MPM Live] Maximize Your Marketing Impact With Strategic Positioning

30 mins; December 23, 2024

[MPM Live] Targeting The Right Audience For Maximum Marketing Impact

16 mins; December 16, 2024

Six Keys to Entrepreneurial & Life Success (with Clate Mask)

34 mins; December 09, 2024

Transforming Lead Generation into Sales with Personal Connection (with Mike Schmidt and AJ Rivera)

34 mins; December 02, 2024

[MPM Live] The Art Of Differentiating Your Business

28 mins; November 25, 2024

Building Trust through Authentic and Ethical Marketing (with Cat Valverde)

32 mins; November 18, 2024

[MPM Live] How To Eliminate Spray And Pray Marketing

27 mins; November 11, 2024

The Power of Personal Stories in Modern Marketing (with Brad Bucceri)

33 mins; November 04, 2024

Middle of the Funnel Marketing Excellence (with Brandi Starr)

36 mins; October 28, 2024

[MPM Live] End The Revenue Roller Coaster For Good

23 mins; October 21, 2024

How to Hire Your Business Technology (with Kronda Adair)

33 mins; October 07, 2024

Bringing Madison Avenue Strategies to Main Street Businesses (with Nick Smith)

32 mins; September 30, 2024

Smart Google Ads Compliance (with John Horn)

32 mins; September 16, 2024

Creating & Marketing the Epic Encore Community (with Ted Prodromou)

32 mins; September 02, 2024

Programmatic Marketing’s Edge in Modern Advertising (with Pierce Ginzberg)

34 mins; August 26, 2024

Elevating Nonprofit Revenues and Donor Engagement Systems (with Howard Levy)

34 mins; August 12, 2024

A Guide to Systematic Business Scaling (with Brad Matineau)

36 mins; August 05, 2024

The Future of Marketing Automation & AI (with Laura Kamrath)

35 mins; July 29, 2024

The Intersection of Technology, Business Growth, and Leadership (with Clayton Patterson)

34 mins; July 22, 2024

Effective Marketing and Business Humanization (with Jocelynn Flowers)

35 mins; July 15, 2024

Authenticity, Impact, & Minimalism in Email Marketing (with Chelsea Beauchamp)

36 mins; July 08, 2024

Empowering Your Website for Marketing Success (with Monica Pitts)

36 mins; July 01, 2024

Building Trust through Genuine Content (with Atiba de Souza)

33 mins; June 24, 2024

Quick & Easy Content That Builds Relationships and Brands (with Aaron Witnish)

34 mins; June 17, 2024

Human Psychology and Automation in Ecommerce (with Toccara Karizma)

35 mins; June 10, 2024

Mastering the Google Business Profile (with Marilyn Jenkins)

37 mins; June 03, 2024

Operational Capacity Meets Marketing Strategy (with Jennifer Tamborski)

34 mins; May 27, 2024

Evolving Website Design for Optimal Business Benefit (with Matt Levenhagen)

38 mins; May 20, 2024

Building Relationships Beyond Transactions (with Josh Elledge)

36 mins; May 13, 2024

The Art of Franchise Marketing (with Doug Reifschneider)

33 mins; May 06, 2024

The Fundamental Role of Stories in Marketing (with Danielle R. Harris)

33 mins; April 29, 2024

How to Sell More by Listening to Your Customers (with Kristin Zhivago)

32 mins; April 22, 2024

Cultivating Connections & Crafting Conversations (with Michael Roderick)

36 mins; April 15, 2024

Strategic Marketing That Stands the Test of Time (with John Chan)

35 mins; April 08, 2024

Building Trust & Authority Through an Email Newsletter (with John Bejakovic)

35 mins; April 01, 2024

Leveraging a Data-Driven Marketing Methodology (with Chris Rodriguez)

37 mins; March 25, 2024

The Social Shift: Balancing Content Creation and Intentionality (with Katie Brinkley)

31 mins; March 18, 2024

Growing Your Business Through "Anti-Marketing" (with Tiago Faria)

36 mins; March 04, 2024

Balancing Business Growth and Integrity (with Zhe Scott)

35 mins; February 19, 2024

Brain Glue: Unveiling the Power of Emotional Triggers in Marketing (with James I. Bond)

37 mins; February 05, 2024

How Case Studies Can Revolutionize Your Marketing (with Joel Klettke)

33 mins; January 22, 2024

Elevating Your Advertising Game (with Robert Brill)

37 mins; January 15, 2024

Customization and Integrity in Marketing (with Jeff Brown)

35 mins; January 04, 2024

Tapping into Conscious Consumerism in Hemp Marketing (with Tyler Hoff)

36 mins; December 21, 2023

From Book Marketing to Strategic Business Building (with Chase Neely)

34 mins; December 11, 2023

The Journey from SaaS to Service-Based Marketing (with Dave Schneider)

33 mins; November 27, 2023

Influencer Marketing and UGC: Harnessing the Power of Social Proof and Authenticity (with Audrey Donaldson)

33 mins; November 13, 2023

How To Build Client Trust Using First-Time Offers (with Craig Andrews)

36 mins; October 30, 2023

Leveraging Data to Drive Email Marketing Success (with Tobi Chapman)

31 mins; October 16, 2023

The Cool Kids Master Numbers To Scale Their Campaigns (with Zachary J. Radford)

33 mins; October 09, 2023

Building Better Websites for Small Business (with Lindy Nowak)

32 mins; October 02, 2023

Developing Genuine Relationships on LinkedIn (with Lorraine Duncan)

33 mins; September 25, 2023

How Lawyers' Stories Shape Engaging and Relevant Content (with Jessica Aries)

34 mins; September 18, 2023

Amplifying Your Business with Pay-Per-Click Advertising (with Michelle Kop)

32 mins; September 04, 2023

Infusing Personality into Your Branding (with Danielle Hughes)

33 mins; August 28, 2023

The Human Element in AI-Driven Advertising (with Samantha Bedford)

30 mins; August 21, 2023

Building Community & Creating Meaningful Connections Through Email Marketing (with Paul Gowder)

34 mins; August 14, 2023

Your Email Subscribers Are Humans, Not Buying Units (with Ely Delaney)

39 mins; August 07, 2023

From Speech Writing to Business Storytelling (with Douglass Hatcher)

37 mins; July 31, 2023

Relatable Storytelling & Emotional Connections Through Email (with Tom Ruwitch)

35 mins; July 24, 2023

Leveraging Pinterest for Everlasting Content (with Stephanie Riel)

38 mins; July 17, 2023

Finding Your Voice and Building Your Personal Brand on LinkedIn (with Dimitri Vogel)

35 mins; July 10, 2023

Documenting Your Marketing Processes: A Key to Efficiency and Success (with AJ Saunders)

34 mins; July 03, 2023

Navigating the Technology Landscape in Marketing (with Emanuel Rose)

33 mins; June 26, 2023

Creating a Fun and Playful Approach to Marketing & Content Creation (with Sarah Varughese)

36 mins; June 19, 2023

Seismic Shifts: Social Media, A.I., and Changing Technologies in Marketing (with Mike Koehler)

40 mins; June 12, 2023

The Value of Research: From Conversation to Conversion (with Alison Knott)

42 mins; June 05, 2023

Voiceovers & Connecting with Customers Across Channels (with David Gilbert)

34 mins; May 29, 2023

Perception, Trust, and Building Long-Term Client Relationships (with Roberta Ravella)

33 mins; May 22, 2023

Growth Trajectories: Using Marketing to Expand Revenue (with Tyler Horsely)

35 mins; May 15, 2023

Creating Clarity: Helping Startups Overcome Fuzziness (with Orly Zeewy)

37 mins; May 08, 2023

From Corporate to Small Business Marketing (with Emily Lenning)

33 mins; May 01, 2023

The One About Facebook Ads & Acquisition Costs (with Hernan Vazquez)

34 mins; April 24, 2023

The One About Reverse Engineering Your Marketing (with Dan Peterson)

34 mins; April 17, 2023

The One Where We Pull Back The Curtain on Podcasting (with Michelle Abraham)

34 mins; April 13, 2023

The One About Telling Your Business' Story (with Cathy Goodwin)

35 mins; April 10, 2023

The One About Untapped Gold in Your Business (with Valentin Radu)

39 mins; April 06, 2023

The One About Developing Your Strategic LinkedIn Marketing Funnel (with Mary Henderson)

31 mins; April 03, 2023

The One About Getting Paid To Share Ideas & Other Marketing Wisdom (with Brian Kurtz)

46 mins; March 27, 2023

The One About Relationship-Based Business Building (with Ben Albert)

35 mins; March 23, 2023

The One About P.R. and Wine (with James Foo Torres)

32 mins; March 20, 2023

The One About Jargon & Tech Talk in Marketing (with Rachel Foster)

30 mins; March 16, 2023

The One About Done-For-You SEO A.I. Content (with Justin McGill)

43 mins; March 13, 2023

The One About Unleadership (with Steve Krull)

31 mins; March 09, 2023

The One About Developing & Implementing Ideas (with Robin Landa)

33 mins; March 06, 2023

The One About A Smart Content Marketing Plan (with Erika Montgomery)

34 mins; March 02, 2023

The One About Humanized Email Marketing (with Jeff Felten)

41 mins; February 27, 2023

The One About Avoiding Marketers Who Commit Malpractice (with William Leake)

37 mins; February 23, 2023

The One About Profitable Content Buckets (with Tyler Basu)

35 mins; February 20, 2023

The One About Why Likes Ain't Cash on Twitter (with JK Molina)

29 mins; February 17, 2023

The One About Simplicity in Marketing & Reality in Advertising (with Ami Sanyal)

37 mins; February 15, 2023

The One About SEO & Paddleboards (with Danny Braught)

39 mins; February 13, 2023

The One About Hiring a Team That Truly Understands Your Clients (with Eli Rubel)

31 mins; February 10, 2023

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