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Podcast: More Perfect Marketing
Episode: The Art of Franchise Marketing (with Doug Reifschneider)
Description: When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising?
Today, we explore brand experience—where flipping burgers meets flipping the traditional marketing playbook on its head.
It’s an important topic for anyone in the marketing world, especially those in the business of pleasing customers and keeping them coming back for more. At the heart of this pivot from...