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Podcast: More Perfect Marketing
Episode: The One About A Smart Content Marketing Plan (with Erika Montgomery)
Description: Content marketing is an essential tool for businesses of all sizes and in any industry. It is designed to create meaningful relationships between the company, their customers, and potential customers.
Unfortunately, content marketing is not a “set it and forget it” task; instead, it must be a consistent effort and regularly evaluated in order to maintain its effectiveness. This kind of evaluation allows businesses to make sure that the content they are creating resonates with their target audience and drives them towards making a purchase.
On this episode, Erika Montgomery joins use to talk about plan...