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Podcast: More Perfect Marketing
Episode: [MPM Live] How To Eliminate Spray And Pray Marketing
Description: Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers.
But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business?
On this episode of More Perfect Marketing Live, we explore this critical topic and provide a roadmap to ensure your marketing dollars are well spent.
Haphazard marketing, often described with terms like "random acts of marketing" or "throwing spaghetti at the wall," can drain resources without yielding mean...