Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The Value of Research: From Conversation to Conversion (with Alison Knott)
Description: On this episode of More Perfect Marketing, we delve into the importance of audience research and understanding the specific needs of your target market. Guest Alison Knott shares valuable tips on how to create content that resonates with your ideal audience and how to conduct market research effectively. We also explore tools for discovering niche subreddits and influencers followed by your target audience. Additionally, we discuss the importance of conducting listening tours and customer clarity calls to gain deeper insights into the job to be done by your ideal customer and how to market effectively to them.
...