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Podcast: More Perfect Marketing
Episode: The One About Developing Your Strategic LinkedIn Marketing Funnel (with Mary Henderson)
Description: LinkedIn has become the go-to business platform for professionals across industries and it seems to be growing more and more with each passing day. However, too many people are relying on LinkedIn as a tool of cold outreach instead of a platform to showcase their skills and knowledge. This is an extremely damaging approach, particularly in terms of cultivating professional relationships that may drive actual success forward.
Rather than sending out countless connection requests or messages, aiming for quality over quantity is the way to go when using LinkedIn. Showcasing your best work, posting interesting content relevant...