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Podcast: More Perfect Marketing
Episode: Leveraging Data to Drive Email Marketing Success (with Tobi Chapman)
Description: Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing.
Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their profits and retention rates at the bottom of their sales funnel.
Episode Breakdown
00:00 Building relationships, nurturing audiences, increasing sales opportunities.
Discover the secret to creating lasting customer connections that not only nurture...