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Podcast: More Perfect Marketing
Episode: Creating Clarity: Helping Startups Overcome Fuzziness (with Orly Zeewy)
Description: On this episode of More Perfect Marketing, host David Baer is joined by branding and positioning expert Orly Zeewy to discuss the importance of understanding your target audience's needs and desires in order to create effective messaging.
Orly Zeewy is an author, speaker, and your facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She turns generic messaging into clear marketing messages that help startups and early-stage companies cut through the noise so they can attract their ideal customers and scale fast.
In addition to her consulting work, Orly is a popular speaker and gu...