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Podcast: More Perfect Marketing
Episode: The One About Developing & Implementing Ideas (with Robin Landa)
Description: Idea generation is essential for business growth. It is a process of developing fresh and innovative ideas that can help companies create new products, services, and campaigns. With the right approach to idea generation, businesses can come up with great solutions to marketing challenges that will help them reach their goals faster and in a more effective way.
By leveraging the power of creativity, brainstorming techniques, and collaboration, you can unlock your team's potential for successful idea generation that will drive marketing initiatives forward.
Our guest, Robin Landa, is a distinguished professor at Kean University...