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Podcast: More Perfect Marketing
Episode: The One About Marketing Through Tough Financial Times (with Veena Gandhi)
Description: When does a business need to invest in growing revenues the most? The answer may sound counterintuitive... but it's when times are good.
That's because when times are bad, they'll be starting off in a better position. Of course, when there's an economic downturn, marketing shouldn't stop either. But it could benefit from being pointed in a different direction.
In this episode, Veena Gandhi shares her insights into how businesses can market in tough times. Veena is the founder/CEO of Melbourne based digital marketing agency, Digital Street. She has over 15 years of advertising experience...