Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The One Packed With Lessons From Marketing Mattresses and More (with Jeff Giagnocavo)
Description: Innovative leaders can be found in the most unlikely of places. Such is the case for Jeff Giagnocavo, co-owner of Gardner’s Mattress & More, one of the nation's premier better sleep store. For 13 years in a row they have been named a Reader’s Choice Winner - favorite place to buy a mattress.
Jeff is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.
As a driven entrepreneur he has licensed both his own custom soft...