Want to create an interactive transcript for this episode?
Podcast: Brand Master Podcast
Episode: 233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)
Description: Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas.
First, you’ll hear how Rand Fishkin built an SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.
Then, Rand shares his perspective on the importance of customer research and audience intelligence.
Next, we’ll explore t...