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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Loyalty is a function of memory, this is how memories are built. (Memory Mini series 2/3)
Description: Memories do not exist alone. They are networked…and this network isn't a bunch of the same kind of information arranged in neat order and categorized by type. It's a network of different memory types intermingling facts and feelings, procedures, and judgements, all influencing each other in interesting ways. Memory is what creates customer loyalty. It doesn't matter what parts of your customer strategy you design. If customers don't remember that you did it, it won't matter later. It's for this reason that we love the subject of memory. So, we di...