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Podcast: More Perfect Marketing
Episode: The One About Relationship-Based SEO (with Shaurya Jain)
Description: Search Engine Optimization is a mystery to most small businesses. The goal, of course, is that your business becomes easy to find by prospective customers when they run a search online for the thing you sell (or something related to it).
The problem, however, is there are many different approaches to ensuring your business is the one they discover among the few top results. Some approaches are less ethical than others.
And yet there are service providers willing and able to perform the necessary tasks to get your business to show up - regardless of...