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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: Using video to make case studies more engaging w/ David Markowitz
Description: David Markowitz, Director of Product Marketing at Stord, talks with Jeremy about creative uses of video in case studies.Highlights:Why modernizing case studies using video can make them more digestibleHow to effectively plan and execute a video case studyThe value of using more conversational media like video and podcastsLearn more about StordConnect with David on LinkedInMemorable Quotes:"Prospects want references. They want to hear real customer stories. So we really thought, why don't we just put some of our most interesting...