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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Who's Going to Be the Netflix of Business Content?
Description: Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws. Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services. In rants and raves, Robert's Quibi update...plus a rave...