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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: How to Launch a Show Network the Right (and Wrong) Way
Description: In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one? In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming...