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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities
Description: In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity? And FIPP suggests that future growth lies in niche media and underserved international populations. <...