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Podcast: This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Episode: PNR 205: Mercedes Launches Revenue-Based Content Model
Description: In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/ Snapchat will now...