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Podcast: Games Growth with Upptic
Episode: AppLovin & NFTs, Gaming Goodbyes, Overwatch 2, App Store Declines
Description: In this week's episode, Xander and Warren really dive into the nitty-gritty of current events.
First, we discuss AppLovin's new Vessel app – a marketplace where mobile game developers can integrate NFTs into games to drive engagement and revenue. This sits at the intersection of three huge areas of focus for us: Web3, mobile games, and performance marketing. It's exciting news – and also interesting in the fact that AppLovin has managed to work within Apple's strict policies to bring an NFT marketplace into the App Store.
Next we discuss Google's announcement that Stadia will be shutting down...