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Games Growth with Upptic

Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profitable games growth! Reach us at [email protected].

You’d be surprised what creators ACTUALLY want

4 mins; August 06, 2025

Content creators BIGGEST challenges

5 mins; July 30, 2025

0 to 10k followers: What it's REALLY like

4 mins; July 23, 2025

EVERY creator starts somewhere

4 mins; July 16, 2025

How BIG Game Publishers Use Twitch, Reddit, X for MASSIVE Games Growth (w Gamesight)

47 mins; February 27, 2025

Marketing Agencies Suck! (Here's How To Find A Good One!)

14 mins; February 20, 2025

2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends

84 hours 47 mins; December 27, 2024

FAILPROOF Your Game with a Soft Launch

10 mins; December 13, 2024

Why AppLovin stock is up 900%!

21 mins; December 07, 2024

Report from Manila: On the ground at the GAM3 Awards

12 mins; December 06, 2024

Taking Web3 Games MAINSTREAM (ft. Adjust, Immutable, Eyeball Games)

45 mins; November 22, 2024

How Creative POWERS Today’s Games Growth

38 mins; November 15, 2024

Trump's Win: DOOM or BOOM for gaming?

29 mins; November 08, 2024

MONSTER Q3 earnings, SPOOKY Q4 outlook for games marketing

28 mins; November 01, 2024

Mobile performance marketing tactics REVEALED (ft. GameMakers)

57 mins; October 25, 2024

Off the Grid: Web3 Goes Mainstream!

35 mins; October 18, 2024

Top AI tools, platforms for marketers

12 mins; October 04, 2024

The Lean Growth Playbook ft. Candywriter & Random Logic Games

44 mins; September 27, 2024

Unity kills runtime fee, layoffs persist, Fed rate cut gaming impact

32 mins; September 20, 2024

Growth Marketing & The Game Lifecycle (ft. Sanlo)

43 mins; September 13, 2024

Web3 games that are doing it RIGHT! (ICYMI)

7 mins; September 11, 2024

Is web3 gaming COOKED?

44 mins; September 07, 2024

Telegram founder arrested, Perplexity takes on Google, advertising shrinks

27 mins; August 30, 2024

Epic Games LIVE on mobile, Xbox’s multi-platform $$$ GRAB, Nvidia AI creates UNCANNY NPCs

21 mins; August 23, 2024

ICYMI: Deadlock – Valve's WORST kept secret

7 mins; August 21, 2024

Valve's secret game, Unity snags ex-Applovin boss, Polymarket blows up

21 mins; August 16, 2024

Can Godot dethrone Unity, X screws advertisers, RIP GameInformer

19 mins; August 09, 2024

Google privacy U-TURN, game investment SHRINKS, AI Friend OBLITERATES VC cash

29 mins; August 02, 2024

ICYMI: Game devs tap web stores for MASSIVE revenue increases

17 mins; July 26, 2024

ICYMI: Axie’s growth playbook REVEALED

14 mins; July 22, 2024

Valve's insane profits, Xbox Game Pass price hike, Axie's growth playbook

27 mins; July 19, 2024

MASSIVE implications for AI Acquisition of Pixelberry

9 mins; July 12, 2024

Epic Games TRIUMPHS over Apple in EU

3 mins; July 12, 2024

Polkadot INCINERATES $40M on race car, jet sponsorships

12 mins; July 12, 2024

YouTube's new ATT prompt UNLOCKS iOS UA

4 mins; July 12, 2024

Web stores for gaming – with Appcharge

28 mins; July 02, 2024

Web3 gaming’s not dead: Distribution and discovery insights

37 mins; June 21, 2024

Apple Ads: Goodbye SKAN, hello AAK!

11 mins; June 18, 2024

Apple AI: Catching up intelligently

17 mins; June 17, 2024

Marketing Trends Unleashed: Singular Q1 2024 report

27 mins; June 07, 2024

$500 LoL skin, Ethereum ETF closer to reality, Epic Games coming to UK iOS

13 mins; May 31, 2024

ChatGPT vs. Gemini, Spindl web3 ad revolution, AppLovin vs. Unity

32 mins; May 24, 2024

Web2.5 gaming with Apeiron’s Frank Cheng

38 mins; May 17, 2024

Driving web3 games success with Sky Mavis' Kathleen Osgood

42 mins; May 11, 2024

Yuga Labs’ pivot, indie game surge, Snap’s murky future

21 mins; May 05, 2024

TikTok ban, Meta performance, Embracer goodbye (and how to adapt)

31 mins; April 26, 2024

Gaming in India: What drives games growth (with BharatGG)

39 mins; April 19, 2024

Mobile Gaming is BACK!? GDC, MAU, and Sensor Tower's mobile app forecast

32 mins; April 12, 2024

Netflix: Gaming’s next big disruptor? Plus: EA, Microsoft strategies (with Stoic Musings)

32 mins; April 06, 2024

Sensor Tower’s shocking acquisition (plus, illegal monopolies and failed business strategies)

22 mins; March 29, 2024

Psych data for gaming optimization (with GameTree)

33 mins; March 22, 2024

TikTok vs. Congress, Apple power grab, explosive web3 growth strategy

22 mins; March 15, 2024

Scaling Web3 in 2024: Making the gamer the hero (with Honeyland)

40 mins; March 07, 2024

Tech Turbulence: Bitcoin vs. NFTs, Layoffs and IPOs

27 mins; March 01, 2024

The Web2.5 Mullet: Mainstreaming web3 with AppsFlyer and Spindl

34 mins; February 23, 2024

Rebuilding Web3: Better economies, token design, and DAO structuring (with Mure and Shrapnel)

42 mins; February 16, 2024

Gaming disruption: Disney + Epic, Meta surge, Xbox pivot

23 mins; February 09, 2024

Microsoft gains, Apple changes, D&D rumors, layoffs impact games industry

20 mins; February 02, 2024

How the best spend their digital marketing dollars (with Gamesight)

44 mins; January 30, 2024

More gaming layoffs, Apple’s insane policy, Palworld goes hyperviral

30 mins; January 26, 2024

2023 Games Growth Awards – Games Growth with Upptic

39 mins; December 22, 2023

Epic vs. Google, ESRB vs. web3, bad news at E3 & Hasbro

23 mins; December 15, 2023

GTA & AI break the internet… Again!

37 mins; December 08, 2023

"Go f**k yourselves" is bullish for Twitter marketing; plot twists for Binance and ByteDance

25 mins; December 01, 2023

Are we in a crypto bull market?

22 mins; November 24, 2023

Who is making money right now in gaming?

27 mins; November 17, 2023

How has UA evolved in 2023?

34 mins; November 10, 2023

M&A highs and lows, Unity woes

24 mins; November 03, 2023

Is the web3 gaming dream dead?

43 mins; October 05, 2023

WTF is Biopsychosocial Gaming? (Solsten)

47 mins; September 28, 2023

Cracking Games Growth: Revealing the Upptic Playbook

51 mins; September 21, 2023

VC Funding & Its Impact on Gaming's Present & Future (a16z Games, Storygrounds)

44 mins; September 14, 2023

Appchains in the Games Marketing Ecosystem (thirdweb, Ava Labs)

42 mins; September 07, 2023

The Potent Power of Creator-Driven UGC (Viraaal)

36 mins; August 31, 2023

Building Mainstream Gaming IP with Web3 DNA (BLOCKLORDS)

39 mins; August 24, 2023

Can a Creator Program Drive Deeper Engagement? (Nexus)

34 mins; August 17, 2023

Building Games with Your Audience (BattleFly)

31 mins; August 10, 2023

Ad Platform Evolution in the Modern Marketing Ecosystem (Unity)

40 mins; August 03, 2023

The Evolution of Ad Monetization in Games (Felix Braberg)

30 mins; July 21, 2023

Tournaments: The Ultimate Engagement Hack? (Fractal)

34 mins; July 13, 2023

Engagement & Retention Lessons from Web3 (Soulbound)

35 mins; July 06, 2023

New Frontiers in Marketing Attribution (AppsFlyer, Gamesight, Spindl)

66 hours 23 mins; June 19, 2023

Web3 Growth Tactics (Big Time Studios)

45 mins; June 01, 2023

Influencer Marketing and UGC Strategies (Gamesight & Lucky Axolotl)

39 mins; May 25, 2023

Growth Stacks for Game Marketers (Phiture)

45 mins; May 04, 2023

Creatives in Retargeting and User Acquisition (Adikteev)

34 mins; April 13, 2023

Creative, Data Modeling, TikTok, & AI (RocketShip HQ)

48 mins; April 06, 2023

Polygon & Upptic: Onboarding the next generation to web3

35 mins; March 23, 2023

The Metaverse after the Crypto Bust (Polygon Labs, XP Foundry)

40 mins; March 16, 2023

Is user acquisition dead? (Matej Lancaric)

39 mins; February 24, 2023

2023 Games Growth Trends & Predictions

45 mins; February 17, 2023

2022 State of Games Growth: Gaming's New Era

12 mins; December 19, 2022

Web3 Gaming in the Crypto Downturn (Darewise)

57 mins; December 01, 2022

Big Gaming Earnings

46 mins; November 24, 2022

Digital Asset Ownership with Vessel by AppLovin

54 mins; November 17, 2022

Big Tech Earnings

46 mins; November 10, 2022

Web3 Indie Game Development (EtherOrcs)

67 hours 5 mins; November 03, 2022

Web3 Game Publishing with Bozena Rezab (Gamee)

56 mins; October 20, 2022

Web3 Games Growth with Axie Infinity, Animoca Brands, and Arrivant

57 mins; October 13, 2022

AppLovin & NFTs, Gaming Goodbyes, Overwatch 2, App Store Declines

43 mins; October 06, 2022

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Games Growth with Upptic

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