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Podcast: Games Growth with Upptic
Episode: Creatives in Retargeting and User Acquisition (Adikteev)
Description: Retargeting is a beast of its own, requiring different strategies and creatives than normal user acquisition campaigns. We sit down with Adikteev COO Kate Lovejoy and Upptic Creative Director Ava Savitsky to discuss retargeting at large, the similarities and differences between UA and retargeting, useful tools, and future trends. FULL EPISODE SUMMARY