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Podcast: Games Growth with Upptic
Episode: ICYMI: Axie’s growth playbook REVEALED
Description: Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration!
CHAPTERS
00:00 – Overview of web3 growth playbook
00:56 – Axie Infinity's impact on web3
02:13 – UGC / KOL highlights
05:59 – Gifting / partnerships marketing
07:30 – Grinding your way to growth
09:03 – The limits of Axie's playbook
10:00 – Ronin's magnification effect
10:46 – Barriers to entry still exist
11:19 – Apeiron's growth through Ronin
11:51 – Growing web3 vs. growing a game
12:17 – Opposing customer segments
13:39 – Closing and sponsor message
Axie's growth playbook:
https://x.com/Jihoz_Axie/status/18133406404338077...