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Podcast: Games Growth with Upptic
Episode: TikTok ban, Meta performance, Embracer goodbye (and how to adapt)
Description: In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer Group is splitting into three new entities – and what lessons the games industry can learn from their trial and error.
Takeaways
The “TikTok ban” has become law in the United States, raising concerns for marketers and content creators
Meta’s Q1 earnings beat expectations, but the stock market rea...