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Podcast: Games Growth with Upptic
Episode: Tournaments: The Ultimate Engagement Hack? (Fractal)
Description: User acquisition is only half the battle. Engagement and retention is the other half. While many game companies use online communities and social media to engage players, these don't necessarily get them into the actual game. One often overlooked retention lever are tournaments.
Fractal Product Manager Brent Liang shares his insights on how tournaments can increase retention and player LTV. Learn about which genres work best for tournaments. Discover which types of contests gamers connect with most. Get best practices for building and executing tournaments. Plus, see some surprising ways tournaments are being leveraged for game development.<...