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Podcast: Games Growth with Upptic
Episode: Ad Platform Evolution in the Modern Marketing Ecosystem (Unity)
Description: Ad platforms are a core component of the modern marketing ecosystem – and one that has been undergoing big changes these last few years along with many other parts of the games marketing industry. As Unity's VP Strategic Partnerships & Business Strategy, Steve Webb works with key advertising and monetization partners and platforms – and also works to provide game developers with unique insights on how to succeed in gaming – giving him a deep understanding of how the ecosystem is evolving.
Learn more about Unity's growth strategy and place in the modern marketing ecosystem, how the ecosystem has evolved over time...