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Podcast: Games Growth with Upptic
Episode: Marketing Trends Unleashed: Singular Q1 2024 report
Description: Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends, ad spend by platform, and how high-value spenders discover games and react to ads. It’s a must-watch episode if you want to stay up-to-date on mobile marketing!
Chapters
00:00 – Cold open and introduction
02:48 – Mobile at a glance
03:56 – ATT opt-in rates
09:41 – CPI rates
15:01 – Ad network trends
19:27 – Ad spend trends
22:57 – Acquiring mobile game IA...